News on TikTok ahead. As the platform gains ground in news reporting, a new breed of journalists has emerged. Reporters like Vice journalist Sophia Smith Galer have won numerous awards for their work on the platform. The site has also become an important hub for eyewitness journalism. Ukrainians like Valerisssh have used the platform to share their experiences as refugees and depict the devastation of war.
Gen Z’s preference for TikTok on news
According to the study, 40% of Gen Zs prefer to find news on TikTok instead of other news sources. The site offers quick, entertaining, and sometimes witty takes on important topics, including inflation.
One video from a Gen Z user with more than 430,000 followers, Pasha Grozdov, describes the effects of inflation by dramatizing everyday events. The video’s nihilistic tone mimics the reactions of Gen Zs to the current economic situation.
Although TikTok is best known for its popular dance videos and pop music, the platform is increasingly becoming a news source for Gen Z.
The video-based platform uses algorithms to customize the videos users see, making it easier to find the content they’re looking for. This personalized approach gives TikTok users a sense that their interests are reflected in the content they consume.
In addition to providing news, TikTok also helps brands create an authentic connection with Gen Z. The platform promotes a sense of community and promotes collaboration and sharing with others.
It can also lead to deeper engagement, such as through loyalty platforms and promotional gaming. Because users are so engrossed in TikTok, brands can engage with them emotionally.
Gen Zers have made it clear that they would prefer TikTok news over Facebook and Instagram. They are even encouraging their favorite brands to incorporate TikTok feeds into their social media platforms. They believe TikTok is best for spreading awareness of products, especially in the younger generation.
Although Millennials are still reading news on traditional sources like websites, Gen Z is increasingly turning to alternative sources like YouTube and TikTok as their main source of information.
The Reuters Institute Digital News Report (2022) found that 54% of 18-24 year olds read news online and 19% read news via YouTube.
This is an excellent example of the growing power of short form video content in online communication. TikTok users are also able to stay informed about current events, from the COVID-19 pandemic to the election. The information they are provided with is invaluable to them.
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Gen Z’s reliance on it as a source of information
The internet is a major source of information for Gen Z. These young people have never known life without the internet and rely on the digital realm for their creative self-expression. They also turn to the internet for work. As a result, they have become fluent in digital language and rely on social media sites for information.
Unlike millennials, Generation Z is more interested in creating content than in viewing it. They reject stereotypes and seek out unique and authentic content. They also value pragmatism and flexibility in their identity expression and are open to connecting with people from different groups.
TikTok is an app that makes short videos of various subjects. These videos are usually not longer than ten seconds. As a result, they don’t take much time to consume.
According to software developer HubSpot, Gen Zs prefer watching videos rather than reading text-based articles. They also tend to focus for an average of eight seconds on content.
While Millennials still rely on websites for news, Generation Z is increasingly dependent on social media for information. More than half of 18-24 year-olds rely on social media as their main source of news. Only 5% of Gen Z rely on newspapers.
Gen Zers are more accepting of other cultures and races and are more open to diversity. They also have a strong sense of social justice. Diversity is a must-have in the workplace. You have to be able to cater to the needs of Gen Z.
In addition to Instagram, millions of young people use TikTok as a source of information. Compared to reading text, TikTok videos provide a quick summary of a topic, making them more accessible than reading a long article.
The importance of tiktok for Gen Z cannot be understated. It has a large potential to be addictive and a major source of information for Gen Z.
Its influence on broadcast media
TikTok’s burgeoning popularity has caused a stir among traditional broadcast media outlets. A recent report from Ofcom reveals the site is the fastest-growing source of news for adults, causing broadcast news channels to panic.
The report is the second in a short period highlighting the platform’s influence on traditional media, following the findings of the Reuters Institute for the Study of Journalism in June.
The visual nature of TikTok and its specialized language make it difficult for traditional broadcast media to transfer content to it. As a result, content creators must create unique and original content for the site to thrive.
Some media choose to focus on occupying virtual space on the site, while others limit themselves to sharing viral videos created by other users.
TikTok has also helped bring back older artists to younger audiences. Popular songs like “Dreams” by Fleetwood Mac and OMC have charted after a viral trend on the video sharing site.
In addition to reviving old songs, TikTok also reintroduces classic TV shows to young audiences.
TikTok has also had a significant impact on the pop culture scene, driving awareness of films. For instance, a TikTok clip of “Dreams” has more than 35 million views, and sales of the song increased 184% the week after TikTok’s launch.
Another example is the trendiness of old movies. A video about the movie “Megan is Missing” (released ten years ago) has received over 80 million views, thanks to the hashtag #meganismissing.
While the Trump administration’s efforts to force the sale of TikTok have been transparently jingoistic, many thoughtful individuals have voiced their concerns about the company’s presence in the US.
Because the app is owned by the Chinese government, it could be used as a powerful propaganda tool for Beijing.
TikTok’s popularity among digital natives, its algorithm-based engagement strategies, and its content interface have made it an extremely popular social media platform. This has caused various media to consider the best ways to adapt to the new platform.